30 years of Experience

Rasoishop has been brought to you by Softel and other promoters having over 30 years of experience in consumer marketing and kitchen industry.

Focus on

Being an exclusive kitchen merchandise online store, Rasoishop focuses on the three aspects -

  • Verified Premium Products
  • Honest Lowest Prices
  • Free Home Delivery

Spread Across Areas

Rasoishop is an omni presence niche store with complete integration of the internet and retail stores. We have over 29 retail stores spread across Gujarat and Rajasthan.We deliver all over India via our online store.


We also cater to large corporate orders and bulk gifting during festive seasons.

Our Team

Welcome to our vibrant kitchen marketplace, your one-stop destination for all things kitchen. Our team is a diverse blend of enthusiasts, tech aficionados, and customer service experts, united by a passion for quality and innovation. With a keen eye for functionality and style, we curate a comprehensive range of products to suit every need and preference. Behind every selection is a dedicated team committed to ensuring your kitchen is equipped with the best tools and appliances. Meet the faces behind the scenes, driven to make your kitchen experience extraordinary.

Abhishek A. Jain

Operations, Accounts and Finance at Rasoishop

Abhishek is leading the Operations, Accounts and Finance at Rasoishop. He took upon the initiative to launch retail stores to entrench Rasoishop as an omni channel platform. He truly feels it is a futuristic platform which will attract many Brands for a measurable alternative to the unpredictable advertising expenditure. He wishes to make Rasoishop an interactive platform for customers to enhance their pride in home cooking.B.E. (MechEngg) from BITS Pilani and PGDM from IIM, Kozhikode.
Maitreyi Jain

Marketing initiatives, Chartered Accountant

Maitreyi takes on our marketing initiatives such as digital growth, teleshopping and conducting events at the store and on social media platforms.Maitreyi is a qualified Chartered Accountant and is a Commerce graduate from Christ University, Bangalore. She has over 5 years of marketing experience and has worked with start ups like Uber, Nestaway and Dunzo.
Sanjana Jain

Marketing Director

Sanjana Jain, a graduate of New York University, is the Marketing Director at RasoiShop. With more than 5 years in Marketing, she passionately works to boost RasoiShop's national presence. Her main focus is on building the brand and works closely with homemakers and influencers who are also trying to promote healthy cooking habits. If you are a health/cooking enthusiast, do drop her an email at sanjana@rasoishop.comWhen not in the office, Sanjana loves to explore different cuisines. So her move into promoting kitchenware felt natural because of her love for food!
Anil Kumar Jain


Anilkumar has done his B.E. (MechEngg) from MSU Baroda where he was a gold medalist and later went on to do his PGDM from IIM Bangalore (Class of ’84). A first generation Entrepreneur, he started off with a manufacturing venture – SOFTEL MACHINES LTD to make innovative World Class Kitchen Appliances in 1991.His validated and strong 25 years of domain knowledge in Kitchen Appliances is an invaluable asset as a mentor at Rasoishop.