Rasoishop.com is a one stop destination for buying your kitchenware in India. Rasoishop has been brought to you by Softel and other promoters having over 30 years of experience in consumer marketing and kitchen industry.

Being an exclusive kitchen merchandise online store, Rasoishop focuses on the three aspects - Verified Premium Products, Honest Lowest Prices and Free Home Delivery.

Rasoishop is an omni presence niche store with complete integration of the internet and retail stores. We have over 29 retail stores spread across Gujarat and Rajasthan. We deliver all over India via our online store. We also cater to large corporate orders and bulk gifting during festive seasons.

Abhishek A. Jain:

Abhishek is leading the Operations, Accounts and Finance at Rasoishop. He took upon the initiative to launch retail stores to entrench Rasoishop as an omni channel platform. He truly feels it is a futuristic platform which will attract many Brands for a measurable alternative to the unpredictable advertising expenditure. He wishes to make Rasoishop an interactive platform for customers to enhance their pride in home cooking.

Abhishek has done his B.E. (MechEngg) from BITS Pilani and PGDM from IIM, Kozhikode.

Maitreyi Jain:

Maitreyi takes on our marketing initiatives such as digital growth, teleshopping and conducting events at the store and on social media platforms.

Maitreyi is a qualified Chartered Accountant and is a Commerce graduate from Christ University, Bangalore. She has over 5 years of marketing experience and has worked with start ups like Uber, Nestaway and Dunzo.

Anil Kumar Jain (Mentor):

Anilkumar has done his B.E. (MechEngg) from MSU Baroda where he was a gold medalist and later went on to do his PGDM from IIM Bangalore (Class of ’84). A first generation Entrepreneur, he started off with a manufacturing venture – SOFTEL MACHINES LTD to make innovative World Class Kitchen Appliances in 1991.

His validated and strong 25 years of domain knowledge in Kitchen Appliances is an invaluable asset as a mentor at Rasoishop